Overall Winner


Six category winners + Six wildcard entries will compete for the Grand Prize.

€5,000 cash

Coaching Session with Amir Shevat, Slack 

Coaching session with Alexander Croiseaux, Facebook   

Category Winners X 6

All Participants

Unlimited API calls on Hu:toma AI until end of 2017

Monetize your bot on the Hu:toma AI Bot Store 

Discounted Access to Botsociety Pro Plan  

Botanalytics Pro Plan -Segmentation & Funnel tools 


Please review the rules of the competition thoroughly. By registering for the competition, you agree to all the rules stated in the Hu:toma Bot competition - Rules & Guidelines doc. Read them here.

Judging Criteria

Slack Channel


See all our Technical documentation & Examples 



Vittorio Banfi 

CEO - Botsociety

Vittorio Banfi, Bachelor in Economics, a self-taught developer, and former journalist. Before Botsociety, he scaled a product from Italy to the rest of Europe, winning the Facebook Spotlight Innovation Awards 2016.

 He then founded Alfabot, the first chatbot-only development agency in Italy. While working for his clients, he came out with the first version of Botsociety as an internal sketch tool for the agency. 

Hu:toma AI

Hone Your Bot Building Skills 

Get Paid €5k 

Cris Santamarina

Founder - @tnpgram The Neon Project 

Cristina is a full time human with a passion for conversational UIs. She got started with messaging interfaces while she was working in East Africa in 2015, started her own bot at Bots4health in 2016, and consulted with Reply.ai in 2017

She now helps companies get conversations right @The Neon Project & spreads chatbot know-how amongst Spanish-speakers with her "Chatbots en Español" Facebook group.

Vasili Shynkarenka

CEO - Botcube
Co-Founder BDDM Community

Vasili is a Co-founder & CEO of BotCube, a chatbots agency from Eastern Europe. He is also the Co-Founder of BDDM community (400+ members) and BotCube Telegram channel (1,450+ members) which unite entrepreneurs, investors and bot developers  

Speaker at LOGIN 2016 & Chat Bot Conf, included in the Top 100 Bot People list by orat.io.

Natalie Korotaeva

UX & Chatbot Engineer - Craftworks 

Natalie has worked as IT project manager, UX/UI designer & marketing specialist for over 6 years in Russia & Austria.She is a part of the Craftworks team as UX Engineer.

Also, she is a curator of the ChatBots community & the Lead of Facebook Developer Circle in Vienna.

Ryan Maynard

CEO - Chat Dynamo 
Ex Kik Messenger 

Ryan Maynard is CEO of ChatDynamo - a startup building tools to help chatbot developers grow their audiences and monetize their experiences.  

Prior to founding ChatDynamo, Ryan was Director of Ad Solutions at Kik where he led all new ad product development and worked closely with strategic brand and agency partners on monetizing Kik’s chatbot ecosystem.  

Ilker Koksal

CEO - Botanalytics

Ilker is the CEO & Co-founder of Botanalytics, conversational analytics & engagement tool for chatbots based in San Francisco.

While studying Computer Science, Ilker founded and exited his first start-up, a skill based social recruitment company and later joined Google to audit digital shopping customer's user experience. After holding an MBA from Yale and Koc, he moved to San Francisco to start Botanalytics which is backed by 500Startups.

Bot Designers, Developers 
& Marketers Community


Join the Facebook group that is focussed on producing only valuable content.  No self-promotional posts, or tracking links.  Just How-to-guides, tips, bot reviews and interviews with experts.  
Aimed at all aspects of the bot building process. 

Join our Slack group to ensure you stay ahead of feature updates and can chat with a member of the team or share knowledge with other members of the community.  


€400 in cash + €100 Facebook Ad Credit to help you grow your bot

Guaranteed access to the Final round

Ongoing coaching and support to iterate throughout the comp

Free Access to Botanalytics Assistant 

Coaching Session with Greg Leuch, Head of Product - Poncho

UX Review from Facebook Messenger team



Conversation Design

Commercial Viability



How well does the persona & choice of language match the bot's target audience?

How well does the conversation flow? Does it make use of  platform features like Quick Replies, Templates & Buttons

Does the bot have a viable path to monetization?

How accurate are the answers to a users questions

How many users does your bot have? Do they keep coming back? 

The Bot Building process can be dark and full of terrors.   

The goal of this competition is to guide, coach and learn with you through the process, from persona through conversation design, development, marketing and retention.  

We want to recognise & reward those who can build the most innovative & engaging Messenger Bots.  

Hu:toma AI Bot Building Competition 

Timeline & Categories

We've outlined six categories & the submission deadlines.  

       -  Customer Service + FAQ             - Productivity & Coaching

       -  Food                                                 - Games & Entertainment 

       -  Bot < > Human Routers              - Conversational Commerce 

Or enter as a Wildcard.

4th Sept

Competition Opens

16th Dec

Wildcard Finalists Announced

Overall winner Announced

20th Dec

18th Nov

Category Deadlines

Amir Shevat

Head of Developer Relations - Slack, 
Author - Designing Bots

Amir Shevat is the head of developer relations at Slack. Previously Amir was the global Startup Outreach lead in Google Play and led scalable programs in Developer Relations and Google Campus TLV. Amir has also founded several startups. He is a developer at heart and the author of the "Designing Bots" O'Reilly book.

Alexandre Croiseaux

Strategic Product Partnerships - Facebook

Alexandre is leading Facebook & Messenger Platform partnerships in Europe, helping startups and corporations to build better products using the Facebook tools. He previsously was the Chief Product Officer at Molotov.tv, and the VP of Product at Deezer, the music streaming service. Product lover and developer at heart, he's passionate about creating innovative digital products. @tageus

Hu:toma AI

Copyright © 2017 Hu:toma Artificial Intelligence

We've scoured the Bot world and pulled together some of the most experienced brains.  They'll be scoring your bots and providing advice along the way.  

Greg Leuch 

Head of Product, Poncho

As Head of Product at Poncho, Greg Leuch is responsible for teaching Poncho many tricks to become one of the best-known conversational chat bots. Before Poncho, he designed & built engaging products at Betaworks, BuzzFeed, Know Your Meme, and many others companies. Greg also spends time hacking on a variety of physical and virtual projects.
 / @gleuch

Hu:toma bot competition 2017 has ended, thanks to all the contestants and judges for participation!

Bot competition is over

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